One of the local media sports shows in Utah has been fairly confident that the Pac-12 will make more money than the Big-XII for a few months now. One co-host is color analyst for the UofU radio broadcasts (I'm pretty sure, at least). He says a contact within the UofU athletic department told him months ago it's basically all set. To him, it's a no-brainer because Oregon, Washington, and Utah are all bigger brands than anything in the Big-XII. It's simple math. I do wonder if Apple is what will make it happen.
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